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8:41 am
Wed October 23, 2013

Sony Explains Why Its PlayStation 4 Costs $1,845 In Brazil

Sony announced U.S. and European prices for its new PlayStation 4 at a news conference this summer. The game system will cost some $1,845 in Brazil, angering fans.
Eric Thayer Getty Images

Originally published on Tue October 22, 2013 6:05 pm

Sony's new PlayStation 4 won't be on store shelves until next month, but the gaming console has already raised eyebrows in Brazil, after reports that it would cost 3,999 Brazilian real — or about $1,845 at today's exchange rate.

The company says the steep cost isn't a case of price gouging, but instead a sign of Brazil's heavy taxes and fees on imported electronics.

The game system will be released in the United States on Nov. 15 and in countries including Brazil later that month. Large retailers in the U.S. will offer the PS4 at a base price of around $400.

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