signs

The End of the Road
6:45 am
Mon July 7, 2014

Why Most Highway Signs Aren't All Caps Anymore

The sign at the end of the road.
Credit Gregory Castillo

A drive down I-95 is full of dozens, probably hundreds, of tiny design decisions that are ultimately about driver attention. From the lettering on a road sign to the shape of a road, engineers are constantly trying to find a sweet spot between getting a driver’s attention and distracting them.

As part of our End of the Road series we wanted to ask an expert about the thinking behind some of the things drivers see everyday on I-95 but aren’t supposed to pay much attention to.

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