Michel Serebrinsky

Brazil ArtFair/Galeria Logo

Brazil has proved itself a global force in soccer and music, architecture and business. But there’s one area where the South American giant has yet to produce a Pelé or a Veloso, a Niemeyer or an Embraer: art.

That seems odd considering Brazil’s richly creative culture and its awesomely idyllic surroundings. Mexico can claim the marquee power of Diego Rivera and Frida Kahlo; Colombia has Botero. But the Brazilian art scene “is still finding its way internationally,” says São Paulo entrepreneur and art promoter Michel Serebrinsky.