Spirit Airlines

Business
10:34 am
Mon September 9, 2013

Spirit Airlines Sees Business Take Off With Raunchy Ads

Spirit Airlines has gotten notice — and criticism — for its racy ads.
Courtesy of Spirit Airlines

Originally published on Tue September 10, 2013 5:22 pm

South Florida-based Spirit Airlines is known for being cheap. It boasts "ultralow" base fares and then charges for items such as carry-on luggage or printing out your boarding pass at the airport.

That thrift carries over to Spirit's advertising. Even compared with other low-cost airlines, Spirit spends almost nothing on ads. And yet the company makes a surprising splash with its campaigns. A visit to Spirit headquarters reveals the secrets of its marketing.

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