Gregg Goodman

Sawgrass Mills
6:30 am
Thu January 24, 2013

Sawgrass Mills And The Luggage Phenomenon

Credit Kenny Malone

If you had to distill the Sawgrass Mills phenomenon into one image, it would be this: a lieutenant colonel in the Brazilian army weaving through a river of humanity while tugging around a tiny purple piece of carry-on luggage.

About 13 miles west of Fort Lauderdale, on the edge of the Everglades, is a place widely considered Florida’s second-largest tourist destination. It’s not a theme park. It’s not a beach. It’s not the Everglades. It is, according to the owners, the largest collection of outlet and retail value stores in the country.

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