Tue December 18, 2012
Miami Herald Adds Paywall For Online News
From now on, Miami Herald readers who want complete access to the paper's online edition will have to come up with some cash.
Tuesday marked the official launch of The Miami Herald Plus+ Program, which requires a subscription for unlimited use of websites and mobile apps for The Miami Herald and El Nuevo Herald.
Miami Herald Publisher David Landsberg says the subscription program will allow the Miami Herald to keep pace with today's 24-7 news cycle.
In April, the Sun-Sentinel launched a similar "paywall" for its online content.
"Print advertising has dropped nearly in half in the last four years,” said Andrew Beaujon, a writer for journalism think-tank Poynter Institute. “And digital advertising brings in about a twenty-fifth of what print advertising does. So newspapers have a lot of ground to cover in terms of bringing in new revenue.”
The Miami Herald's subscription program allows readers to have free access to a certain number of stories every month -- initially, 15 on the websites, 20 on mobile web and 60 on mobile apps.
After reaching that limit, users will get a notice that they need to log in or subscribe.