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Thu June 12, 2014
Inside Wynwood's New, Private(ish) Nightclub, House
Mark Lowe says he has designed more than a dozen nightclubs, but none quite like his newest one. House, in what he calls the "SoWyn" area of Miami's Wynwood neighborhood, is like a large-scale, walkthrough art exhibition with a touch of raunch.
The first room in the club, which is meant to resemble a house, is full of blueish lights and chromeum plated bubbles pasted on the wall. A curtain of bubbles seems to be suspended mid-air. The DJ booth is a sliver of glass with keys projected on it. The bar top is filled with liquid goo.
In the main room, a big, light eye is projected toward the back. A seductive female voice booms through the PA. That's the House, he says. It talks to its guests.
And those guests have been vetted. No one can come into Lowe's House without applying for a key -- a membership card in reality. But he says the private-party model is not about exclusivity, but rather preservation.
"This space is so delicate," he says, "it really wasn't an option for me to do that."
Hear Lowe's explanation, and his vision for House as a sanctuary for the arts, here:
And here are some shots of House's interior.
Married With Music