Commerce is Brewing: Coffee Biz in South Florida
How do you like your coffee? Cafe cubano? Latte? Black?
American coffee consumption is growing again, including specialty, gourmet coffee. Roasters in South Florida are going cup to cup with big national brands, which are working to bring cafe cubano blends to a national market.
Convenience and technology are two forces driving the coffee business. Hectic lives lead to strong demand for a high-quality coffee drink, and quickly. While Starbucks popularized and expanded the appeal of coffee beyond the traditional "cup of Joe," South Florida roasters are among those small independent businesses hoping to quench consumers' increasing thirst for unique coffee drinks, and willingness to pay for them.
So, what'll you have? Tweet us your coffee order @WLRN, #SunshineEconomy.