Visit Florida

Florida Fish and Wildlife/flickr

Florida’s efforts to bring more visitors to the state are getting a boost from National Geographic. The website has launched a new hub dedicated to the Florida parks system.

Fantasy Springs/flickr

The best selling rap artist once referred to as Mr. 305 is now a paid ambassador for Visit Florida, the state's tourism marketing corporation. Rapper Pitbull is working on a music video showcasing the state.

Pitbull’s real name is Armando Christian Pérez. He’s a Miami native; his parents emigrated from Cuba. Now he calls himself Mr. Worldwide – since he’s become an international star. Pitbull’s more than 100 million social media followers make him an attractive partner for Visit Florida.


The Miami-based rapper will film his upcoming video for “Sexy Beaches” in Florida.

Screen shot / Fulham Football Club

Florida's public-private tourism agency has signed a deal to sponsor a professional soccer club in England's second-highest league.

The Visit Florida logo will appear on Fulham Football Club jerseys. The logo will also be on the three roofs of its London stadium, known as Craven Cottage, which is along the flight path for Heathrow Airport.

Fulham is owned by Shahid Khan, who also owns the NFL's Jacksonville Jaguars.

Florida Sets Record For Tourism

Nov 18, 2013
Florida Governor's Office

The three-month period ending in September brought almost 23 million visitors to Florida. That's the highest number ever for a third quarter.

The state is on pace to welcome about 95 million tourists in 2013. That would be a record, but shy of the 100-million goal the governor’s office was hoping for this year.

And it’s not just about the theme parks. Many visitors are hitting Miami, Fort Lauderdale, and Palm Beach from international destinations.


Florida gets about 87 million visitors a year. The nonprofit research group Florida Taxwatch wanted to know what would happen to the economy if that number reached 100 million.

The group did a study. The results suggest 121-thousand jobs would be created and other good things would happen to the economy.

So, the report recommends that the Legislature allocate more money for advertising.