Univision

Jeff Bottari / AP

Opinion

Like most attention-craving clowns, Donald Trump has to turn up his asinine rhetoric on a regular basis.

Last week, while announcing his presidential run, he hurled uber-asinine insults at Mexico – calling migrants from our southern neighbor “drug dealers, rapists and murderers.”

Normally, I’d condemn the Comb-Over King for that kind of anti-Latino bigotry. And a big part of me still most vehemently does.

The generation now coming of age in the U.S — sometimes called the millennials — is the largest ever. They pose a problem for television broadcasters: Many millennials watch little or no live TV.

On Monday, ABC and Univision are joining forces to launch a cable channel that hopes to change that. Fusion plans to attract a young audience by blending news with entertainment and humor. And it's aiming for a specific group of millennials — young Latinos.

Patrick Farrell / MIAMI HERALD

Univision dominates Spanish-language broadcasting, more than doubling the audience of its largest rival, Telemundo. But starting this fall, Univision will tackle an audience that has always been foreign to the Doral-based network: people who watch television in English.

With ABC as a partner, Univision is betting big on carving out a niche in English-language television with Fusion, a cable network billed as targeting young Hispanics.

Jorge Ramos anchors the top-ranked newscast on Spanish-language TV, Noticiero Univision, alongside Maria Elena Salinas. Sometimes called "the Spanish-language Walter Cronkite," Ramos has been a vocal — and influential — proponent of an immigration overhaul. (In recent summers, Ramos' network Univision has topped the prime-time TV ratings for all networks in the U.S.

For three consecutive weeks this summer, Spanish-language TV network Univision won the prime-time ratings among young adult viewers. The network is bragging about its prime-time ratings domination with full-page ads in the LA Times, New York Times and Wall Street Journal. Its English-language video exclaims: "For the first time ever, Univision is now the number one network in any language."