Originally published on Mon October 28, 2013 9:47 am
The generation now coming of age in the U.S — sometimes called the millennials — is the largest ever. They pose a problem for television broadcasters: Many millennials watch little or no live TV.
On Monday, ABC and Univision are joining forces to launch a cable channel that hopes to change that. Fusion plans to attract a young audience by blending news with entertainment and humor. And it's aiming for a specific group of millennials — young Latinos.
Doral Mayor Luigi Boria (left) Florida Gov. Rick Scott (middle) and Univision President Cesar Conde (right) take their positions at the ribbon cutting of Fusion, the new ABC/Univision joint venture on August 26.
Univision dominates Spanish-language broadcasting, more than doubling the audience of its largest rival, Telemundo. But starting this fall, Univision will tackle an audience that has always been foreign to the Doral-based network: people who watch television in English.
With ABC as a partner, Univision is betting big on carving out a niche in English-language television with Fusion, a cable network billed as targeting young Hispanics.
Jorge Ramos anchors the top-ranked newscast on Spanish-language TV, Noticiero Univision, alongside Maria Elena Salinas. Sometimes called "the Spanish-language Walter Cronkite," Ramos has been a vocal — and influential — proponent of an immigration overhaul. (In recent summers, Ramos' network Univision has topped the prime-time TV ratings for all networks in the U.S.
For three consecutive weeks this summer, Spanish-language TV network Univision won the prime-time ratings among young adult viewers. The network is bragging about its prime-time ratings domination with full-page ads in the LA Times, New York Times and Wall Street Journal. Its English-language video exclaims: "For the first time ever, Univision is now the number one network in any language."