The Miami-Dade department of transportation has hired two organizations to whip up a campaign designed to attract new riders.
Alice Bravo, director of the transportation department, says she hopes the new marketing plan will attract more millennials to Miami’s public transit.
“The young, new millennials are, are I think are more predisposed to use public transportation. They don’t necessarily want to have a car. They see how they can save time, how they can save money.”