Between our finances, fitness, beauty, working -- even our souls. We can spend thousands of dollars on making ourselves better. The self-help business is booming: from personal trainers to plastic surgery, how are we spending money to help ourselves?
Americans spent almost $12 billion on the self-help industry in 2012, according to independent market research firm MarketData. Diet, exercise, motivational speakers, help-yourself books and other strategies are aimed at making us feel better, eat better, be better. It is the business of better. And business is good.