Tom Hudson

Between our finances, fitness, beauty, working -- even our souls. We can spend thousands of dollars on making ourselves better. The self-help business is booming: from personal trainers to plastic surgery, how are we spending money to help ourselves?

Americans spent almost $12 billion on the self-help industry in 2012, according to independent market research firm MarketData.  Diet, exercise, motivational speakers, help-yourself books and other strategies are aimed at making us feel better, eat better, be better.  It is the business of better.  And business is good.