This weekend marks 100 days until people can begin signing up for new health insurance coverage under the federal health care law. It also marks another milestone: the launch of an enormous public relations effort to find people eligible for new coverage and urge them to sign up when the time comes.
But like everything else about the health law, even this seemingly innocuous effort has been touched by controversy.
As lawmakers decide how --- or whether --- to move forward with parts of the federal Affordable Care Act, House and Senate select committees plunged Monday into issues such as a potential expansion of the Medicaid program and the law's effects on Florida businesses.
In back-to-back meetings, lawmakers heard testimony from people with far-different perspectives about the controversial health overhaul, which Florida Republican leaders resisted for more than two years.
Florida led the multi-state court case that tried unsuccessfully to derail President Obama's health care reforms last year.
But now, Gov. Rick Scott seems to be halfway through a complete reversal toward complying with Obamacare.
He's setting up an infrastructure to support the insurance exchanges that the Affordable Care Act would create. He's got a meeting with HHS Secretary Kathleen Sebelius next week and his state Senate has already set up a committee to study Florida's Obamacare options.