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Customers began wondering why small bottles of Fireball Cinnamon were being sold in places that typically don't sell liquor in many states, such as gas stations and grocery stores.
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Brewers are now making non-alcoholic beers that are packed with flavor, thanks to new technology and techniques that are reinventing a category that once felt like purgatory.
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Even if you're staying sober, sometimes you might just miss the taste of a really good beer. But the market for high-end booze-free brews has gone largely untapped. That's starting to change.
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High-end, nonalcoholic beverages are on the rise — with growing demand from bars and restaurants to carry drinks that go beyond water and sweet sodas for those who don't drink alcohol.