ego Hit-Making, Risk Taking, and the Big Business of Entertainment By Joseph Cooper, Bonnie Berman & Paul Leary • Dec 4, 2013 www.facebook.com/Blockbusters.the.Book 12/04/13 - Tomorrow’s Topical Currents is with Harvard University Professor Anita Elberse. She specializes in today’s entertainment culture, and has written BLOCKBUSTERS: Hit-Making, Risk-Taking, and the Big Business of Entertainment. Elberse teaches a course in Strategic Marketing in Creative Industries, which covers entertainment, media and sports. It’s a favorite among MBA students. What drives success in the modern media and digital world?