The University of Miami Hurricanes have had trouble filling Sun Life Stadium in the past. It is far away from campus, and attendance often does not fill even the lower bowl. So the marketing team at the athletics department tried something a little unconventional: They created an ad calling on fans to "GO TO FEWER GAMES."
If college football, desegregation and civil rights sound like an unlikely triple option play to you, it certainly didn’t to Samuel G. Freedman.
Freedman has written the book Breaking the Line, which lays out a both tumultuous and triumphant time, when college football became the catalyst for integrating both the sport and the colleges themselves.
The year was 1967, when Florida A&M University and Grambling College of Louisiana played for what was known as the black college championship.