Polls show Governor Rick Scott and former Governor Charlie Crist are polarizing. Voters are as likely to dislike the candidates as they are to approve of them.
So both candidates are talking about schools, colleges and scholarships -- to motivate their supporters.
“Education is an issue that is helping to appeal to the base," says Sean Foreman, a Barry University political science professor and chairman of the education committee for the Greater Miami Chamber of Commerce.
Cuban music, pastelitos and guayaberas greeted Governor Rick Scott in Miami.
Scott spoke to a crowd of supporters and press at The Guayabera Lady, a store dedicated to selling the traditional Cuban garments.
The governor addressed and thanked his supporters in a combination of English and Spanish.
He noted the accomplishments of the county's school system, spoke about his upbringing, and then went against his adversary Charlie Crist. Scott said under Crist, Florida lost 832,000 jobs, saw reduced education funding and had its taxes raised by $2.2 billion.
Last Friday, former President Bill Clinton acknowledged to a crowd of Charlie Crist supporters a major challenge: to get voters, specifically in South Florida, out for the non-presidential election this Nov. 4.
Clinton was speaking at a downtown Miami hotel. He talked about the need for a Florida governor who will support key Democrat issues -- expanding Medicaid, preparing for rising seas and increasing the minimum wage -- but stressed the public's role in the election.