Originally published on Thu October 31, 2013 11:09 am
Saying it has "determined that airlines can safely expand passenger use of Portable Electronic Devices (PEDs) during all phases of flight," the Federal Aviation Administration announced Thursday that it is advising airlines they can let fliers use their much-loved e-books, tablets and other handhelds "gate-to-gate."
Cellphone calls, however, would still be prohibited.
South Florida-based Spirit Airlines is known for being cheap. It boasts "ultralow" base fares and then charges for items such as carry-on luggage or printing out your boarding pass at the airport.
That thrift carries over to Spirit's advertising. Even compared with other low-cost airlines, Spirit spends almost nothing on ads. And yet the company makes a surprising splash with its campaigns. A visit to Spirit headquarters reveals the secrets of its marketing.