Australia

Food
3:31 pm
Thu October 3, 2013

Why Lots Of Grass-Fed Beef Sold In U.S. Comes From Down Under

Patricia Whisnant, who runs Rain Crow Ranch in Doniphan, Mo., says her grass-fed beef can compete with the Australian product because it has a better story American consumers can connect with.
Courtesy of Rain Crow Ranch

Originally published on Tue October 8, 2013 2:24 pm

Beef from cattle that have grazed only on pasture is in high demand — much to the surprise of many meat retailers, who didn't traditionally think of grass-fed beef as top-quality.

George Siemon, a founder of Organic Valley, the big organic food supplier, says the push for grass-fed beef started with activists who wanted to challenge a beef industry dominated by factory-scale feedlots. In those feedlots, cattle are fed a corn-heavy diet designed to make the animals gain weight as quickly as possible.

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