Pervasive and Persuasive Advertising Techniques

(8-29-2017) Today’s Topical Currents is with author & F-I-U Professor of Advertising & Communications, Margo Berman.

We discuss the subtle & not-so-subtle techniques of pervasive and persuasive advertising.

Nearly everything we see, hear, purchase and use may well have hidden manipulators cached within them.

Will your selfie pic help a robot pick a flattering wardrobe to buy?