A New Look For The Florida Lottery

Jan 8, 2013

This new logo was unveiled to celebrate the Florida Lottery's 25th anniversary.
Credit flalottery.com

The Florida Lottery is getting an image makeover to coincide with its 25th anniversary.

An audience of Bright Futures scholarship winners applauded as the new logo was unveiled at Lottery headquarters in Tallahassee.

Lottery leaders showcased the new logo, which prominently features a pink flamingo.

Florida Lottery Secretary Cynthia O’Connell says the redesigned brand should help lure new players.

“The Florida Lottery’s sole purpose and mission has been to generate as much revenue as possible for the benefit for Florida’s students and schools,” O’Connell says. “Each time a Florida resident or visitor pursues a dream by purchasing a Florida lottery ticket, students are the winners – guaranteed.”

The Florida Lottery puts more than a billion dollars a year into the state’s Educational Enhancement Trust Fund.

As part of the 25th anniversary celebration, O’Connell announced that players are getting a new scratch off game called Florida Treasure Hunt.

“As the Lottery evolves, we will continue to offer new and exciting games to our players, providing more chances to win and more funding for education,” O’Connell says.

The Florida Lottery is entirely self-funded. It doesn’t use any tax dollars to operate.

Lottery facts:

  • The Florida Lottery spends less than 2 percent of its annual budget on operations. The rest of the funds go toward prizes, education and retailer commissions and ticket vendors.
  • The Florida Lottery broke the all-time sales records for daily, weekly and November sales on November 28, 2012 thanks to the $587.5 million POWERBALL® jackpot, the highest in history.
  • Bright Futures was established by the state legislature in 1997 and has been funded since then with money raised primarily from the Florida Lottery. 600,000 students have benefited from the Bright Futures Scholarship Program.
  • Since the Florida Lottery’s inception, more than $24 billion has been transferred to the Educational Enhancement Trust Fund.