As the battle over the healthcare law grinds on — Republicans no closer to victory than when they forced the government shutdown — a different fight was rising on a recent Saturday from inside Sharkey’s, a bar near the campus of Virginia Tech, 260 miles away.
Lured by free beer, gift cards and the chance to win an iPad, 100 students heard a pitch from the young staffers of a group named Generation Opportunity: Obamacare is a bad deal, and you should opt out.
With enrollment in the insurance marketplaces under way, and tens of millions of taxpayer dollars being spent on a public-awareness campaign, critics are aiming a provocative counter-effort at a critical population: millennials, age 18 to 29, who may not feel the need or have the money for insurance.
Because if too few young, healthy people sign up, Obamacare will be denied the financial blood to support older, more needy participants. So the race is on for the attention of 2.7 million people deemed necessary to enroll in the first year for Obamacare to be successful.
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