Advertising - Margo Berman

By Joseph Cooper,

Published April 18, 2017 at 3:32 PM EDT

(4-18-2017) What fundamentals drive memorable advertising campaigns? How will social media and ecommerce evolve to sway our perceptions and product choices?

Today’s edition is with F-I-U Professor of Advertising, Margo Berman. Her years in the business cover all aspects. She even formed her own ad agency. Professor Berman’s written numerous books, including The Blueprint for Strategic Advertising, and The Copywriter’s Toolkit.

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Joseph Cooper

WLRN Radio's Joseph Cooper says producing and hosting Topical Currents is the most rewarding experience of his long radio career, which began at the University of Missouri School of Journalism in the 1970s.

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Richard Ives

Richard Ives came to WLRN in September 2000 to begin a new career in radio. Born in Fort Lauderdale, his family moved to Long Island, New York, where he grew up. After graduation from college and an unsatisfying stint in a job that, as he puts it, "paid the bills but for which I had no passion" he found himself contemplating a midlife career change after being laid-off.

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Polly Landess

Polly works as a producer with The Sunshine Economy. She has previously worked with DoubleTake Documentary Institute and Magazine, The Sally Jessy Raphael Show and ABC Talk Radio Networks.

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