For William Saito it's been a years-long battle to change the business culture in Japan. It's getting a bit easier, now that he's got the ear of Japan's prime minister.
What he's telling Shinzo Abe is that the government has to stop propping up large, sometimes failing corporations.
"There's actually too much subsidy and too much money by the government. And when the government uses their old tools of propping up these companies with money, you don't have this hunger to really try hard or to really innovate and take risks," he says.