Business Challenge Match

Support WLRN with a Business Challenge Match

As members of the public media community, listeners are WLRN’s most important source of funding. And the most effective way of raising the funds necessary to operate the station is through on-air pledge drives. This October, WLRN will produce an on-air fundraising campaign to be concise and high energy.

WLRN’s Business Challenge Match offers your business valuable on-air campaign exposure on WLRN-FM, plus the opportunity to support quality news and information programming in South Florida. Your “challenge” increases funding to WLRN when listeners are motivated to take advantage of your company’s dollar-for-dollar match, doubling the giving power of every donation.

How it works

During WLRN’s membership drive, your business is recognized as the provider of a Challenge Match. Listeners are highly motivated to become members of WLRN when they know their contribution is matched dollar-for-dollar in support of WLRN. The Challenge Match has proven to be a very effective fundraising initiative at WLRN and at public radio stations across the country. A “challenge” instills a sense of urgency to make a donation within a given window of time, and adds an element of excitement and fun to the membership drive. WLRN has often been able to triple, quadruple or even quintuple the value of a Challenge Match.

It's a Win-Win opportunity!

  • Your Business Challenge is a tax-deductible contribution.
  • Your company’s connection with consumers is enhanced with a personal relationship to your brand.
  • Your business builds loyalty with customers by demonstrating your commitment to the community through support of WLRN Public Radio.
  • Your business will experience the “Halo” effect – because listeners form a favorable impression of your company through the positive association with WLRN Public Radio.
  • Your company is presented in a highly interactive and responsive environment.
  • Your contribution motivates the audience to take advantage of the dollar-for-dollar match.

Match Member Contributions DOLLAR-FOR-DOLLAR

During WLRN’s membership drive, we’ll target valuable morning and afternoon drive periods for your Business Challenge Match. There are 5-6 breaks every hour. These breaks are anywhere from 2-6 minutes in length at which time we are primarily appealing to the audience to make a pledge. For the Challenge – we will acknowledge your company as a contributor to WLRN and a supporter of our listening community with a challenge contribution. Your business will be highlighted, and recognized as a supporter – not an underwriter. Importantly, what your business really gets for supporting WLRN with a challenge contribution is immeasurable: The “Halo Effect” of doing something impactful!

Invest in WLRN with a Business Challenge Match

$2,500 Contribution
Your business is acknowledged and the challenge is promoted for ONE FULL HOUR during drive time. A minimum of 5-6 breaks, each highlighting the business and/or their challenge. A company representative may be invited to join us LIVE on-air in the studio to make a personal appeal on behalf of your organization, encouraging the listening audience to match the challenge. They can describe the business and tell the audience why supporting WLRN Public Media is valuable as it relates to your business – again, creating that Halo Effect.

$5,000 Contribution
Your business is acknowledged and the challenge is promoted for TWO FULL HOURS during drive time. A minimum of 5-6 breaks each hour, each highlighting the business and/or their challenge. A company representative may be invited to join us LIVE on-air in the studio to make a personal appeal on behalf of your organization, encouraging the listening audience to match the challenge. They can describe the business and tell the audience why supporting WLRN Public Media is valuable as it relates to your business – again, creating that Halo Effect.

$10,000 Contribution
Your business is acknowledged and the challenge is promoted during the entire morning or afternoon drive time for one day. A minimum of 5-6 breaks each hour, each highlighting the business and/or their challenge. A company representative may be invited to join us LIVE on-air in the studio to make a personal appeal on behalf of your organization, encouraging the listening audience to match the challenge. They can describe the business and tell the audience why supporting WLRN Public Media is valuable as it relates to your business – again, creating that Halo Effect.

Sample pitch

This hour we are pleased to thank Company ABC --who is challenging our listeners to match their contribution of $XX.  Company ABC supports the valuable programming you listen to every day on WLRN and Company ABC will match dollar-for-dollar every pledge we receive during this Challenge. Company ABC is a long-standing supporter of the quality news and information you’ve come to rely on, so why not meet this challenge with your contribution now. Every dollar you pledge will go TWICE AS FAR thanks to the generous challenge match made possible by Company ABC. You’re doubling your gifting power when you donate now – up to $XX dollar amount.

NOTE: When a company representative joins us in the studio – the host interviews the representative --giving them an opportunity to highlight their business and the reasons they have contributed the Challenge Match. It’s a conversational appeal encouraging the listening audience to meet the challenge.  

For more information, please contact
Suzanne Holtermann
Director of Membership
305.377.4525
sholtermann@friendsofwlrn.org